Institutional

About MMG Cosmetics

Show Your Light. Feel Your Difference.

About Us

MMG Cosmetics was founded by two visionary sisters who turned their shared energy, unwavering belief in one another, and passion for beauty into a powerful brand journey.

What started as a dream rooted in sisterhood has grown into a global cosmetics house — empowering individuals to embrace their uniqueness and radiate confidence, inside and out.

Since 2019, MMG has brought its light to the world — beginning with e-commerce and boutique distribution across Europe, then expanding into pharmacies and premium online platforms. In 2020, the brand took a bold leap forward, launching in major international retail chains and earning a place on beauty shelves worldwide.

Inspired by nature and powered by science, MMG Cosmetics formulates clean, vegan, plant-based, and cruelty-free products that deliver more than just care — they deliver transformation.

With a strong foundation in R&D and industry expertise, MMG not only develops its own award-winning formulations, but also supports private label and contract manufacturing for emerging beauty entrepreneurs ready to launch their own brands.

Our philosophy is simple yet powerful:

✨ “Show Your Light. Feel Your Difference.”

We believe beauty begins with self-acceptance — and grows stronger with every mindful ritual, every bold choice, every moment of self-care.

From daily essentials to high-performance skincare and haircare, MMG creates rituals that elevate beauty and well-being — while staying kind to your body, your soul, and the planet.

Today, you can find MMG’s glow across the Middle East — from Dubai to Qatar, Bahrain to Saudi Arabia, proudly represented in Watsons stores with product lines designed for modern, confident consumers.

Back home in Turkey, our continued presence in top retailers like Watsons, Rossmann, Joker Baby, and leading e-commerce platforms is driven by one core promise:

To listen, evolve, and grow together.

At MMG Cosmetics, we’re not just creating products.

We’re building a movement — where beauty is authentic, ethical, and deeply personal.

We invite you to be part of our story. Because your light deserves to be seen.

Our Mission

At MMG Cosmetics, our mission is to develop high-quality, ethically sourced products inspired by nature, helping individuals feel good about themselves and bring out their natural beauty.

By understanding the needs and expectations of our consumers, we prioritize connecting them with products that support healthy living, are environmentally conscious, cruelty-free, vegan, and plant-based.

We strive to be a brand that not only manufactures products but also raises awareness about personal care habits and offers reliable and accessible solutions. We also consider it our responsibility to successfully represent our country in local and global markets, support new entrepreneurs, and play an inspiring role in our industry.

With technology and knowledge that renews itself every day, we work to create lasting value by transforming our production power for the benefit of people and nature; we see beauty not as a privilege, but as everyone’s right.

Our Vision

This journey we have embarked on as MMG Cosmetics is a reflection of the trust, energy, and solidarity between two sisters. With the slogan “Show Your Light, Feel Your Difference,” we celebrate not only beauty but also the power of self-expression and the energy of life.

With our production philosophy inspired by nature and respectful of nature and living beings, we aim to bring sustainable, healthy, and innovative personal care products to consumers. With our LOUMÌE brands, we bring beauty together with naturalness across a wide geography, from Türkiye to Europe, from the Middle East to digital platforms, aiming to improve quality of life.

At MMG Cosmetics, we see ourselves not only as a manufacturer but also as a source of inspiration and support for entrepreneurs. With our natural formulations, high production capacity, and open communication culture, we continue to grow by always prioritizing customer satisfaction, quality, and innovation.

We are here to help you shine in every moment of life. Because we believe that making a difference begins with an inner glow.

MMG Cosmetics Core Values

Naturalness and Health

We formulate our products with ingredients inspired by nature and respectful of human health and the environment. Each of our products combines beauty with naturalness.

Ethical Production and Sustainability

With our vegan, plant-based, animal-friendly, and environmentally conscious production approach, we take responsibility for both today's and tomorrow's world.

Inspiring Beauty

With our philosophy of "Show Your Light, Feel Your Difference," we inspire individuals to discover themselves and express themselves with confidence.

Trust and Transparency

We build long-term relationships with our customers, business partners, and employees working based on open communication and mutual trust.

Innovation and Entrepreneurship

With our industry experience, we continuously evolve while supporting new brand entrepreneurs, growing together.